Kitchens have become the new design barometers in modern Indian homes and elegant kitchenware the objects d'art that enhance its style quotient. Cutting across economic divides, the Indian housewife is riding on the crest of reliable user-friendly appliances non-stick cookware, mixer grinders, gas stoves and electrical gadgets. Customers today seek stylish and innovative appliances that reflect modern lifestyles and also the new paradigms of convenience and value. Prestige has been at the forefront of it all by leading the way and offering a total kitchen solution for its customers. HISTORY: The TTK Group, one of the most respected business houses in India, was founded in 1928. Its initial role in the market was that of a distributor. The company began by importing pressure cookers from the UK and marketing them through its distribution channels. In 1959 it set up a facility in Bangalore for the production of pressure cookers. This was the genesis of an inspiring success story. BRAND VALUES: Prestige has always been the pioneer in the industry standing by the values ingrained by its promoters – providing quality innovative products and services at affordable prices and excelling in everything without compromising its unique Indian identity. Trust, reliability and safety, all inherently strong Indian traits, have always been the pillars of strength for TTK Prestige. However, the one thing that has been singularly responsible for making the brand such a success is its inclination towards innovation which is a result of complete devotion to its customers. ACHIEVEMENTS: Prestige has not only pioneered an entire category in the Indian market when it introduced one of the safest pressure cookers ever but is also credited for innovating most of the safety features present in the modern day pressure cookers ,setting new industry standards. As a company substantially driven by research and the continuous stream of data and feedback generated from the market, Prestige recognized every single cooking need and launched several new products. Prestige has a slew of firsts to its credit: To name a few-The First Pressure Pan, First Metal Spoon Friendly non-stick Cookware, First residue-free non-stick cookware. First 5 jar mixer grinder etc. It has vastly diversified its portfolio of products and, today, in addition, offers Rice cookers, chimneys, hobs, coffee makers, juicers, OTGs, toasters & kettles. With the introduction of Prestige Induction Cook-tops, only Prestige offers the complete Induction cooking solution in the Indian kitchen industry. The company's pioneering spirit extends beyond product development. Prestige Smart Kitchen and Prestige Kitchen Boutique are two unique verticals that set a new benchmark for the industry. These verticals are committed to show case the Prestige brand in its entirety, Pushing for greater supremacy, Prestige became the first kitchenware company in India to receive the ISO 9001:2000 certification. PROMOTION: Prestige has a many firsts to its credit in promotions too: From being the first to introduce the combi-packs concept in the market with the Great Value Pack and the Double Value Pack, to being the first to launch the anything for anything exchange scheme, & TODAY: Today Prestige has 6 manufacturing units in Hosur, Coimbatore & Roorkee and 24 sales branches across the country. It caters to the consumers through 10000+ dealer outlets and over 265 Prestige Smart Kitchen and 9 Kitchen Boutiques.