Pepsodent is one of the most trusted brands in India* with the mission of Improving people's Oral Health and enjoyment of life meaningfully, measurably and sustainably. With its new campaign "Pappu & Pappa" the brand strives to make a mundane activity like brushing fun & engaging for both Parents and Kids and in a way helps to pass on a good Oral Care habit from Parents to kids. (*As per the Brand Equity survey from Econimic Times done annually)

Rin is an iconic laundry brand in the mid-priced segment in India, offering both bars and powders to consumers for the last four decades. Rin was launched in India as a detergent bar in 1969 with the iconic lightning mnemonic. The brand was positioned on whiteness which makes a great impression. Over the last 4 decades the brand has constantly evolved along with consumer needs and is amongst the top 5 fabric wash brands in the country. Rin powder was launched in 1994 as - Rin Power White. Rin also has a specialist washing machine powder, Rin Matic, which was launched in 2008. Rin plays an integral part in enabling consumers to look good by providing demonstrably superior whites, giving them the confidence to realize their ambitions.

Surf excel is the leading premium laundry in India with a segment share of around 70%. The brand has been delighting consumers with its product quality and advertising for more than 50 years now. The franchise has variants which help provide the best results in laundry - From Surf Excel Quick wash which is specially formulated to provide stain removal in hard water conditions to Surf excel Matic which helps provides the best stain removal in a washing machine, the brand has always been at the forefront of innovation. Surf excel 'Dirt is Good' brand idea has also delivered iconic advertising and is very well loved by the consumers. We believe that kids should have the freedom to experience and then only will they be able to unlock their true potential - Stains should not come in the way. Surf excel 'Daag Achhe hain' !!!

New Ariel Oxyblu heralds the next generation of laundry detergents – and keeps clothes Shining like New, even after 30 washes! Indian women are faced with tough-stain situations everyday. New Ariel, with it's unique formula approach, has been specially designed to meet the needs of Indian women, and eliminates highly stubborn stains like greasy turmeric, chocolate, rust and ink. It also contains a unique stai prevention technology that helps prevent stains from setting-into the fibres, so that stains just "slip off" the fabric. This significantly reduces the need for additional steps such as using a bar or a brush. With such consumer-meaningful innovation, it is no wonder 90% of women have said (in a survey conducted by Nielsen) that New Ariel is the best or much better than any other detergent they have ever used! New Ariel Oxyblu is available in: 14gm, 200gm, 500gm, 1kg, 2kg and 3kg bags, priced at Rs. 2, Rs. 36, Rs. 79, Rs. 154, Rs. 295, and Rs. 390 respectively.

Since 1950, head & shoulders has been at the forefront of scalp and hair science, significantly advancing the treatment of dandruff and scalp problems. Marrying the best of scalp care science with excellent haircare benefits, head & shoulders has developed a comprehensive range of products, tailored to care for the scalp and hair. Key to the brand's winning formula is HydraZinc, a power-packed form of ZPT, which effectively reduces the main reason for scalp irritation. The result? Head & shoulders removes more dandruff in one wash!

Clinic Plus is the largest selling shampoo in India, with clear leadership in both value and volume. For most Indians, the first interaction with shampoo was Clinic Plus and the brand still remains significant having evolved with the times and is now positioned strongly as a modern solution to the Indian woman's eternal desire of having long, beautiful hair.

This year Nirlep group is celebrating its Golden Jubilee year. Since 1960, the group has offered quality products at affordable prices not only to the domestic but to the global market also. It was 1968, when the first Nirlep non-stick pan rolled out and revolutionized the Indian cooking. Nirlep, literally meaning the non-stick brought the 1st non-stick cookware to India. And since then for the past 43 years, Nirlep has never seen back. With the international certification of ISO 9000:2008, domestic ISI, and many other multinational customer certifications, Nirlep promises the quality so strong that it out lasts competition! Nirlep, the brand name synonymous with non-stick cookware in India is in an aggressive growth mode. Deep understanding of diverse Indian cooking habits, intrinsic value of being user-friendly and global quality standards will see Nirlep growing three folds in the next few years. With extensive presence across traditional & modern retail, this brand has been extending its reach to consumers with newer and innovatively designed products through its power brands such as Acilis Selec+, Joy, Ebony, Sakhi, & Maven. In recent years, Nirlep has been consistently evolving as a brand that anticipates consumers' future needs and creates products that add unprecedented value to the present... A brand that "creates to amaze" along with its consumers! With this vision, Nirlep not only restricted itself to the non-stick cookware, but diversified to various cookware such as Hard Anodized, Enamelware, Pressure Cooker, etc., and kitchenware like Gas Stoves and lighters. Mr. Mukund Bhogale, MD, Nirlep said, "We had adapted a multi-brand strategy that worked well for us to reach diverse audiences. But there are limitations in building strong brand equity with multiple brands across categories. We will now be streamlining our brand portfolio with "Nirlep" being the strong mother-brand. Our new identity reflects our promise "Create to Amaze" that applies to our products & also to what gets created by our users. The new identity will be flexible & playful just like our products and will have a unique avatar for every sub-brand in its category. We see Nirlep becoming a comprehensive kitchen solutions brand." "New Nirlep Black & White identity is a badge of leadership that will continue to provide trustworthy solutions while its ever changing colourful reflection stands for innovation to delight young progressive consumers.", Nirlep the brand leader in the Indian cookware market is one of the most respected names in Indian household.

Every nation dreams of a better tomorrow. And every nation's tomorrow lies in the hands of its children; children who make the nation proud in every aspect; the young geniuses who shape the future of the nation. So it's important to nourish these young minds, after all it's a question of the nation's future. Filled with the goodness of milk and wheat, Parle-G is a source of strength for both body and mind. Parle-G's "G for Genius" motto ensures the right amount of nutrition to uphold the dream of a bright future Treat yourself to a pack of Parle-G to experience what has nurtured and strengthened the minds of geniuses for over 70 years. It's more than just a biscuit, which can be snacked upon whilst doing some homework, nibbled on at work, shared with a fellow passenger on the bus/train. A meal substitute for some, a tasty and healthy snack for many others. Consumed by some for the value it offers, and many others for its taste. Little wonder that it's the largest selling biscuit brand in the world.

IndianOil's SERVO, launched in 1972, is the brand leader among lubricants and greases in India. With over 500 commercial grades and 1,500 formulations encompassing literally every conceivable application, SERVO serves as a one-stop shop for complete lubrication solutions in the automotive, industrial and marine segments. Recognised for cutting-edge technology and high-quality products, SERVO is backed by IndianOil's world-class R & D and an extensive blending and distribution network. Besides commanding a share of about 30% of the Indian market, SERVO is a respected brand in the highly competitive markets of the UAE, Oman, Qatar, Sri Lanka, Bangladesh, Nepal and Mauritius. Today, all major automobile manufacturers in India endorse SERVO as their preferred brand. In the niche segment for marine engine oils, SERVO was the first brand to be approved by leading names such as MAN B & W and Wartsila Sulzer in the Asia-Pacific region. SERVO is also a dominant player in the industrial segment, offering a range of over 260 lubricants. It finds unanimous support and endorsement from technologists, scientists and engineers in core sector industries like steel, power, mining, hydroelectric power, textiles and construction equipment. SERVO's formidable range of 80 grades of oil for the specialty sector include cutting fluids, quenching oils, heat transfer fluids, rust preventives and rubber process oils besides agricultural spray oils. These advantages, coupled with high-end quality and continuous innovation, have made SERVO the preferred choice for a wide range of lubrication applications.

HomeShop18 is the Network18 Group's online & on-air retail marketing and distribution venture which launched India's first 24 hour Home Shopping TV channel on April 9 2008. HomeShop18 is India's first comprehensive virtual retail business, operating in a multimedia environment including television, web, catalogue and other media to reach high quality products and services directly to customers across the country. HomeShop18 has partnered with the best brand owners, such as Apple, Motorola, Samsung, Whirlpool, Philips, Reebok, Lee, Levi's and many more to provide superlative quality and exceptional value. HomeShop18 is committed to providing a delightful and dependable customer experience, through entertaining and outstanding content on TV & the Web and its high quality captive customer sales centre. Its customer-centric practices, including free home delivery, multiple payment options and 15 days 'no questions' asked replacement guarantee make shopping with HomeShop18 a smarter and a more convenient experience. Experience the passion, the spirit and the energy that is overt and contagious. Shop with Homeshop18 and experience the wow!

Elder Pharmaceuticals - An Overview Integrated Domestic Centric Pharmaceuticals industry player, ranked as the 28th largest Indian pharmaceuticals Company (Source : ORG-IMS) Strong position in the domestic formulations market with presence in niche therapeutic segments like women's healthcare, wound care & pain management, anti-infective, cardiac & Neutraceuticals Dominant market-share in the niche therapeutic segments with 6 of the products having market share in excess of 30% in their respective categories Strategic alliances with 24 international innovator companies for in-licensing their products into India thereby augmenting the product portfolio Expanding international footprint through synergistic acquisitions providing access to foreign markets and access to new products for the Indian market.

subsidiary of Mahindra & Mahindra Limited, is a leading Non Banking Finance Company (NBFC) catering to the financing needs of the large population residing in the rural and semi-¬urban areas of India. By closely aligning itself to the rural & semi-urban customers' needs and expectations, Mahindra Finance has captured a big chunk of this market, through its nationwide distribution network. It provides a range of retail products and services such as financing the utility vehicles for personal and commercial use, tractors, and cars etc. On perceiving demand in niche segments, Mahindra Finance has come up with Mutual Fund Distribution, Fixed Deposit schemes and Personal Loans as well. Mahindra Finance has also set up a subsidiary, Mahindra Insurance Brokers, to distribute insurance products. This company sells various Life and Non Life insurance products and has tied up with the various leading insurance companies. Another focus area for the company is to provide loans for housing requirements, both for construction and up-gradation of the houses. Accordingly, Mahindra Rural Housing Finance has been set up and the regulator, National Housing Board, has picked up a stake in this company. Having placed itself between organised banking sector and local money lender in rural India, Mahindra Finance has struck strong bonds of growth in rural India and continues to deliver on its commitments.

Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $48billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. We employ approximately 140,000 people and have operations in more than 70 countries. In India, Cadbury began its operations in 1948 by importing chocolates. After 60 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai.

"Close to a century old, Iodex is one of the most trusted brands in India*. More than INR 100 crores in turnover #, the brand is driven by a mission to help improve improve the quality of lives of the consumers by helping them tackle pain better. The brand brings together deep consumer insight and science based claims to offer consumers effective topical solutions for everyday pains like backache and headache." *source brand equity survey by the economic times # source AC Nielsen Retail Audit.

Crore branded hosiery undergarment market in India, with a reach, spreading across the length and breadth of India and overseas markets too. The customer orientation makes Rupa the brand that is closest to the hearts of millions of Indians. Rupa & Co presently enjoys an annual turnover of US$92 million. The total number of employees include 600 employees throughout India. Today, The Rupa GROUP is Rs 530 crore plus business conglomerate, and the largest manufacturer of hosiery and innerwear products in the country for the past 6 years – a fact which has been recorded in the Limca Book of Records. Rupa holds the No. 1 position in India for innerwear and hosiery products in terms of market share and number of SKUs (Stock Keeping Unit) in the respective product range. Rupa's products are made with 100% INDIAN cotton yarn. Amongst all the cotton growing countries of the world, India ranks number one in cotton cultivation. Indian cotton is best in terms of fibre properties like Span Length, Micronaire, Bundle Strength and Elongation etc. An exclusive product (AIR Vest) is made with imported American Pima Cotton Licensee of SUPIMA. In our Category Only Co In India of SUPIMA(USA) Licensee Customisation can be done as per the customer's specific requirements. Driven by consistent R & D initiatives to upgrade products while adding to it's existing lines for a wider spectrum of choice. Backed by regular investments in state-of-the-art equipment. Reinforced by efforts to source the finest yarns that conform to global quality standards.

Since the commencement of operations in 1984, Tata Housing has established itself as one of the key players in Real Estate development in India. Our primary business is the development of properties in the Residential, Commercial and Retail Sectors; with operations spanning across various aspects of Real Estate Development, such as Land Identification and Acquisition, Project Planning, Conceptualization, Designing, Marketing and Execution and Property Management. Over the years, Tata Housing has come to be recognized for its Quality Construction, Ethical and Transparent Business Practices, High Standard of Maintenance and Timely Delivery of Properties. Tata Housing has pioneered the concept of property development by Corporates in India. Winner of Company of the Year by GIREM Leadership Awards, 2010 (Global initiative for restructuring Environment and Management) and recognized as Top Ten Developers in India by CW Architects and Builders Award, 2010 and the Enterprise that cares in the 'Community Engagement' category at the Asia Responsible Entrepreneurship Awards, 2009; we believe in creating a home or an office based on an understanding of the stated and unstated consumer needs and preferences. Every property is developed only after a concentrated and focused market research to determine the consumer needs and accordingly the project is designed and implemented basis the same. Tata Housing is a comprehensive Real Estate Developer straddling across all consumer segments. Tata Housings existing portfolio is more than 40 million square feet, in various stages of development. With existing presence in Mumbai, Goa, Chandigarh, Bengaluru, Gurgaon, Pune, Lonavala, Talegaon, Chennai and Kolkatta; we are now in the process of expanding our projects to other parts of India across tier I and II cities. Recently Tata Housing has pioneered the concept of Sustainable Integrated Green Township Development, theme based developments and by which it has been the only player having holistic approach to the real estate segment.

Fastrack was launched in 1998 as a sub-brand of Titan. It was spun off as an independent brand of watches targeting the urban youth in 2005. Since then, it has carved a niche for itself with designs that were refreshingly different and affordable. During that time, Fastrack also extended its footprint into eye gear and in the last 5 years has quickly notched up the title of being the largest sun glass brand in the country. Fastrack has now chartered into newer categories - bags, belts, wallets and wrist bands - as part of its vision to become a complete fashion brand for the youth. With enough categories to fill up one cool store, Fastrack has 'moved on' to open its own stores for its young consumers. The store is positioned as a complete accessories destination with all Fastrack gear under one roof. The first store was opened in Pune in early 2009. Fastrack plans to have 100 such stores by 2011. Visit www.fastrack.in for more information.

Water, once the purest of nature's bounties is now a deadly cocktail of industrial waste, pesticides, heavy metals, dissolved solids & disease-causing microbiological matter. The realization that more than 80% of the diseases in India are water-related made people conscious of its quality. However, for most Indians the accepted way to purify water was to boil it. The launch of Aquaguard water purifiers in 1984 demonstrated the inadequacy of this method & woke people to the hazards this posed. Today, a water purification system is an essential part of modern living. The size of the water purification market in India is about Rs 15000 million in the organised sector. Aquaguard controls more than 55 % of this (Source: internal estimates). At the moment, more than 40 million people in 600 cities across India rely on Aquaguard to keep their families protected from water-borne diseases. UNESCO presented Aquaguard with the Water Digest Award as the Best Complete Water Solution Provider whilst its latest offering the Aquaguard Total Sensa was given a R &D Breakthrough Award. It also received citation for the Golden Peacock Innovative Product. The brand has been consistently selected as the Most Trusted Brand (Platinum Category) five times in a row, in India , in a Consumer Poll conducted by Nielson/Synovate for Reader's Digest's multi-country study. Aquaguard has received 105 certifications by leading water laboratories all over the world. While these awards/recognitions / certifications dealt with the quality of the product, the quality of Aquaguard customer care was recognized when it won the Avaya-Economic Times Customer Responsiveness Award. Its service network – Eurosmile – is one of the most widely connected in the country. But perhaps, the most powerful endorsement for Aquaguard has come from the Indian Medical Association (IMA), a body of over 1,78,000 doctors as its members. Today, Aquaguard has transformed itself into offering a comprehensive range of technologies to address the needs emanating from different water qualities and purification conditions. Currently, Aquaguard has a 6000 strong sales force supported by 5800 service technicians and 1500 service centres across India. Mostly installed on a kitchen wall, Aquaguard is not only a good looking purifier. At its heart is a tough, no-nonsense machine designed to deliver Pure water or No water. The 'Say No to Lead' campaign has been extensively released in mass media and has been supported by an educational booklet highlighting the dangers of lead in water. It also provides handy tips on how to safeguard the family, especially children who are most vulnerable from its ill effects. Its expertise on technology that make Aquaguard the only brand of water purifiers in India to straddle 7 different technology platforms that work across as many as 17 different water quality conditions, makes Aquaguard the expert – Paani Ka Doctor. The current communication of Aquaguard highlights the same. Aquaguard is constantly striving to improve quality and working on enhanced features it must deliver on. This has resulted in the company having on offer the widest range of water treatment products in the country – making it a one-stop shop for every conceivable need. In short, Aquaguard is about hope and trust. Hope that a customer can find a product that fulfils a requirement; trust that it can be found only in Aquaguard.

Kitchens have become the new design barometers in modern Indian homes and elegant kitchenware the objects d'art that enhance its style quotient. Cutting across economic divides, the Indian housewife is riding on the crest of reliable user-friendly appliances non-stick cookware, mixer grinders, gas stoves and electrical gadgets. Customers today seek stylish and innovative appliances that reflect modern lifestyles and also the new paradigms of convenience and value. Prestige has been at the forefront of it all by leading the way and offering a total kitchen solution for its customers. HISTORY: The TTK Group, one of the most respected business houses in India, was founded in 1928. Its initial role in the market was that of a distributor. The company began by importing pressure cookers from the UK and marketing them through its distribution channels. In 1959 it set up a facility in Bangalore for the production of pressure cookers. This was the genesis of an inspiring success story. BRAND VALUES: Prestige has always been the pioneer in the industry standing by the values ingrained by its promoters – providing quality innovative products and services at affordable prices and excelling in everything without compromising its unique Indian identity. Trust, reliability and safety, all inherently strong Indian traits, have always been the pillars of strength for TTK Prestige. However, the one thing that has been singularly responsible for making the brand such a success is its inclination towards innovation which is a result of complete devotion to its customers. ACHIEVEMENTS: Prestige has not only pioneered an entire category in the Indian market when it introduced one of the safest pressure cookers ever but is also credited for innovating most of the safety features present in the modern day pressure cookers ,setting new industry standards. As a company substantially driven by research and the continuous stream of data and feedback generated from the market, Prestige recognized every single cooking need and launched several new products. Prestige has a slew of firsts to its credit: To name a few-The First Pressure Pan, First Metal Spoon Friendly non-stick Cookware, First residue-free non-stick cookware. First 5 jar mixer grinder etc. It has vastly diversified its portfolio of products and, today, in addition, offers Rice cookers, chimneys, hobs, coffee makers, juicers, OTGs, toasters & kettles. With the introduction of Prestige Induction Cook-tops, only Prestige offers the complete Induction cooking solution in the Indian kitchen industry. The company's pioneering spirit extends beyond product development. Prestige Smart Kitchen and Prestige Kitchen Boutique are two unique verticals that set a new benchmark for the industry. These verticals are committed to show case the Prestige brand in its entirety, Pushing for greater supremacy, Prestige became the first kitchenware company in India to receive the ISO 9001:2000 certification. PROMOTION: Prestige has a many firsts to its credit in promotions too: From being the first to introduce the combi-packs concept in the market with the Great Value Pack and the Double Value Pack, to being the first to launch the anything for anything exchange scheme, & TODAY: Today Prestige has 6 manufacturing units in Hosur, Coimbatore & Roorkee and 24 sales branches across the country. It caters to the consumers through 10000+ dealer outlets and over 265 Prestige Smart Kitchen and 9 Kitchen Boutiques.

The holistic marketing strategy of Brand Safexpress has helped it create an iconic status in the field of Supply Chain & Logistics in India. The brand has been contributing to the growth and development of economy for over a decade, by providing its Value-added Supply Chain services to India Inc. Its highly innovative marketing combined with an unbridled passion to excel has made Brand Safexpress synonymous with the Supply Chain & Logistics industry in India.

Sunsilk is Unilever's leading hair care brand, sold in 80 countries worldwide. The brand dominates the Asian and Latin American hair care markets. Sunsilk is also sold as Elidor, Seda and Sedal. Sunsilk has consistently been a brand that has brought innovations in hair care to the Indian consumer. In 2009, Sunsilk embarked on the journey of co-creations; every variant of Sunsilk has been co-created with an internationally renowned hair expert to give consumers 'expert touched hair'.